Evel Knievel (October 17, 1938 – November 30, 2007), born Robert Craig Knievel, in the mining city of Butte, Montana on October 17, 1938. “The Richest Hill on Earth” had an attitude of its own. The men worked hard and played harder, their women worried and the common rule was…well, there weren’t really any rules, as long as you worked hard. It didn’t take long for young Bobby to start flourishing as a character in this kind of wide-open, anything goes atmosphere. And it didn’t take long for people to notice.